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The current state of Business Structure Evolution for controlling Social...
Businesses are evolving. As Social Media becomes a centralised part of business life, it has inevitably led to a shift in marketing strategies. The emergence of Social Media as a global news leader...
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What can we learn from geo-tagged tweets?
Since 2009, when the geo-tagging of tweets was first introduced, the team at Twitter have been monitoring and recording data to help give a better understanding of their geography. Miguel Rios and his...
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5 Top Tips for Social Media Customer Service
The rapid growth of Social Media channels such as Facebook and Twitter over the last few years has inevitably led to many businesses jumping on the bandwagon to use these new platforms for cheap and...
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What does Instagram’s video feature mean for online marketing?
The launch of Instagram’s video service is a major change for the social network, offering users the chance to record and upload 15 second clips to their profile as well as the heavily stylised square...
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The Importance of business websites fit for Social Media and user interaction
Why Social Media? It goes without saying that the global influence of Social Media is more visible than it was ten years ago. There now seems to be daily mentions of the different social networking...
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10 Brands using Instagram for successful Social Media Marketing
Among new marketing opportunities that Social Media can provide, Instagram’s recent rapid growth is one that businesses are quickly noticing. A number of brands integrated the mobile app into their...
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What do the latest changes to Facebook mean for businesses?
The social network Facebook maintains its position as the pre-eminent social site, boasting over 1.1 billion registered users, 15% of the entire global population. With nearly 700m of those actively...
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Twitter’s Vine App – Now on TV!
Social Media continues to grow in influence throughout the globe, shaping the news and broadcasting up to date events in real-time. With hashtags and Facebook addresses regularly listed on television,...
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Welcome to the Future for Customer Care
What did customer service look like 7 years ago? The answer, nothing like this. If you wanted to get in touch with the brand if you had an issue, you would probably be writing out a very formal...
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The Groves Medical Centre benefits from Chapel’s Responsive Web Development
We are excited to announce that our bespoke responsive web design is benefiting customer focused organisations across a broad range of industries and service offerings. Through enabling a more...
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Innovative Social Media Programmes for luxury hotels
Chapel Social creates innovative Social Media programme for Guoman’s Charing Cross Hotel Very recently Chapel Social, a division of Chapel PR and Marketing Ltd, were retained by Guoman’s Charing Cross...
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Who knew the popular UK travel operator Thomas Cook ran holidays to Mordor?
All it took was a group of avid Lord of the Rings fans for Thomas Cook’s social media customer care team, @ThomasCookCares, to step into action with their specialist knowledge on holidays! Thomas...
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Simple Tips to Create Engaging Visual Content for your Brand
Visual vs. Textual Content: We all know the sharing of visual content is far more impactful than the sharing of textual content. We only have to look at a few statistics to validate this fact. Photos...
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3 New Tips to Successfully Manage your Brand on Facebook!
Facebook changes their algorithms as many times as you and I change our socks (hopefully that is at least once a day), with this in mind, it is extremely hard to keep up to date and make sure Facebook...
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5 Need to Know Social Media Developments this Month
The Social Media and online communications industry is continually evolving and expanding. It is sometimes hard to keep up with all the new developments. Each month we will bring you a bite-sized round...
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How to adopt a local approach to your social media marketing
Social media marketing is not just for the big and well-known brands, it can extend to local markets as well. Smaller companies can gain new business by taking a local approach and focusing on their...
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Using Twitter to benefit your local business
Last week we posted tips on how to adopt a local approach for your social media marketing. This week we focus on how Twitter can benefit your local business. Twitter has around 243 million users and...
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The Use of Social Media for Recruitment: 3 Golden Rules
As the Internet is used to answer the majority of our everyday questions, it is no surprise that the number of people actively searching for jobs online is exponentially increasing. In 2013, 36 million...
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Social Customer Care: How can it work for you and against you?
With over 500 million Tweets posted each day worldwide it doesn’t take a marketing genius to realise that being active as a brand on social media is probably a good idea. There is an ever-growing...
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#EngagorDay Insights from Chapel Digital Group’s CEO
Last week the CEO of Chapel Digital Group, was invited to be a key note speaker at the annual event for the Social Media monitoring and engagement platform, Engagor. Due to Chapel Social’s heavy use of...
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